December 12, 2017 Meghna Roy 0Comment

During the run-up to Christmas in the heart of a busy metropolitan city, a house full of people was witness to the magic of colours that promote Designing for Diversified India. The 5th Edition Economic Times Architecture and Design Summit (co-powered by partner Nerolac Healthy Home Paints) was held at at Park Plaza, Kolkata on 8th December. The summit is a multi-city event which, having completed its rounds in Delhi, Bangalore and Mumbai, came to Kolkata. Its interactive session titled My Color My World happened from 5:30 to 6:00 in the evening.

Mr. Rohit Goyal, Design Manager at Kansai Nerolac Paints, facilitated the session, its objective being to take the audience through a colour guide and give them experience through hands-on activity.

The session commenced with a brief introduction where the demonstrators gave some food for thought about colours. The audience was inspired to think about what colours mean to them. For instance, red can mean passion, love and many more emotions. Similarly, each colour is beyond its mere appearance – colours are about the emotions they evoke. This idea was emphasised through the quotation that follows.

The purest and most thoughtful minds are those which love colour the most.

The motto of the session went take out pain out of paint. The organisers stuck to this as Mr. Goyal remarked about Nerolac, “We have colour in our DNA.” Nerolac has tried to capture the diversity that India is through their meticulous analysis of research, trends and survey in the different tribes, towns and cities across India. The diversity is reflected in the myriad hues found across the length and breadth of the country.

Nerolac has, quite literally, succeeded in taking the painful factor out of paint. They have eliminated factors like VOC and odour from paints to give a “healthy home paint” experience to customers.

The presentation demonstrated how colours are repackaged and sold in the market, thus reinstating that there is nothing called new. For example, the colour avocado was in vogue in the USA during 1980s. It gradually rose in popularity to somewhat fade away in the 1990s. The same colour rose back to fashion in the 2000s as olive. It is almost as if colours reincarnate themselves.

Researchers observe the organically available sprectra  throughout India. These include the natural colours as well as the authenticity of local handmade arts and crafts. A case in point is the colour of red stone as found in South India. These bright hues are later contrasted with pastel palettes.

Mr. Goyal explained that the new urban India has a layered tone to its paints. While it is global in feel, it is also connected to the roots – ideal for a person who is technology savvy, values individualism and is quite an explorer as well as experience seeker. What is home for this person? It’s branded, high on lifestyle, health and facilitates social recognition. This was followed by a question and answer round where the audience clarified some fundamental doubts regarding colours.

Today’s home and lifestyle choices are changing. It is not only about flat colours, but the extension of these flat colours to give a designer finish (tactile quality). The Nerolac Impressions Ideaz series achieves this. It comprises various types of moods, namely, Masterpiece Whites, Sunlit Bliss, Urban Sense, Exotic Escape, Tropical Paradise, Secret Garden and Modern Monochrome. This range is a comprehensive set of ideas serving people of all tastes.

a man in black suit creating patterns with Nerolac colours
A member of the audience getting creative with colours and designs.

The contractor demonstrated the Ideaz finish on hugo sheets as Nerolac paints was applied and some designs were created. It was then time for the most exciting part of the session – hands-on application to create patterns and designs by members of the audience. Some of us went and tried our hands on the canvas through cycle-tools/household items of regular use such as combs, sponges, styrofoam cups, etc. This made the session really interactive. The results were innovative! It was almost like the house relived its childhood back.

Different tones can be tried on the base coat which takes around 8 hours to dry up, while a design dries up in 15 minutes.The right thickness of paint is the key to a perfect wall design.

A session that started with defining what colours mean to us ended on a reflective note. It was an enriching learning experience and I speak for the people of Kolkata when I say that we look forward to the next edition of the summit.


Image Courtesy: Sagnik Karmakar
Kolkata Bloggers was the blogging partner of the 5th Economic Times Architecture and Design Summit.

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